Our Story
Skidmark Marketing was co-founded by brothers Eli and Caige. Growing up together, we learned early that the best partnerships are built on trust, honesty, and shared commitment — and that's exactly what we bring to every client relationship.
Eli leads creative strategy and client relationships. He's the one on the phone with you, learning your practice inside out, and making sure every campaign is aligned with your goals. Caige heads up technology and automation — he builds the proprietary AI tools and systems that give our clients an edge no other agency can offer.
Together, we've served over 50 dental and orthodontic practices, managed millions in ad spend, and built technology that has fundamentally changed how our clients acquire and retain patients.
"We don't treat clients like account numbers. Every practice we work with gets the same level of attention and commitment we'd give our own business." — Eli & Caige
Our Niche
Why We Chose Dental
We could have been a general marketing agency. We could have taken clients from every industry. But we made a deliberate choice to go all-in on dental and orthodontic marketing — and it's the best decision we ever made.
We saw an industry full of talented professionals being let down by cookie-cutter marketing. Agencies that knew nothing about patient psychology, insurance dynamics, treatment funnels, or the competitive landscape of local dental markets were charging premium prices for mediocre results.
By specializing, we've built an unmatched understanding of what works in dental marketing. We know which ad formats convert best for Invisalign campaigns. We know the optimal follow-up cadence for new patient leads. We know how to position your practice against the corporate DSO down the street.
Deep understanding of patient acquisition funnels
Proven ad frameworks refined across 50+ dental clients
Technology built specifically for dental workflows
Industry benchmarks to measure your performance against
What Drives Us
Our Values
These aren't just words on a website. These are the principles we use to make every decision — from which clients we take on to how we allocate your budget.
Client-First Mentality
We measure our success by your success. Every decision we make is driven by what will generate the best outcome for your practice — not what's easiest for us.
Innovation Over Imitation
While other agencies copy each other, we build. Our proprietary tools and AI systems are designed in-house, giving our clients capabilities their competitors simply don't have.
Execution Over Theory
We don't sell ideas. We execute strategies. Every plan we create comes with a timeline, clear deliverables, and measurable KPIs. If it's not working, we pivot fast.
Competitive Advantage
What Makes Us Different
Custom-Built AI Tools
We don't rely on generic SaaS platforms. We engineer AI-powered systems from scratch — lead follow-up bots, intelligent scheduling assistants, automated review generators, and patient communication workflows that work 24/7.
In-House Content Production
Our team produces professional photos and videos on-site at your practice. We capture the real personality of your team, your facility, and your patient experience — because authenticity converts better than stock photography.
Battle-Tested Ad Frameworks
We've spent millions of dollars on Meta advertising specifically for dental practices. Our ad frameworks, audiences, and creative strategies have been refined through hundreds of campaigns — so your practice benefits from day one.
Hands-On Partnership
We cap our client roster intentionally. We'd rather work deeply with 20 practices than superficially with 200. When you work with Skidmark, you get direct access to the founders — not a junior account manager reading from a script.
Let's Build Something Together
Whether you're a solo practitioner or a multi-location group, we'd love to learn about your practice and show you what's possible.
Dental & orthodontic marketing powered by custom tech, AI, and proven strategies.
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